Paul McCartney shouldn’t be considered the only one to have lined up a live YouTube stream. Rihanna will broadcast the fashion show of her brand “Savage x Fenty” on Google’s service on 12th September 2018 at 7:30 PM EST.

She isn’t the first high-profile live-stream being presented during recent days. She has promised a fascinating experience and people will buy devoted accessories. But, you shouldn’t invite your parents to watch the show with you.

Rihanna's fashion show on September 12th

This event indicates how these events have become an efficient way to draw the attention of the public for products behind the normal social media clips, especially on YouTube. Live online shows might be an advanced trend for artists in front of a massive amount of audience when they need something to sell.

It is important that Rihanna also posted a teaser clip on Instagram and announced that the show will stream at 7:30 PM EST. People will not need to wait to shop “intimate accessories” due to the new products will be available just after the end of the show.

The first pop-up shop will be opened at 577 Broadway on 13th September. She added that a pop-up location of Savage x Fenty will also be opened in New York City and the Mall of America during the last quarter of the current month.