Ads is a short term for advertisement. For a long time, advertisements have been a part of our day to day life. Advertising can be traced back to ancient civilization. Advertising, in simple terms, can be referred to as a way of communicating with the users of a service or product. The messages are sent to potential customers and are intended to help inform and convert them to real customers. There are several ways in which these messages are being passed on to the market. The mediums include; newspapers, radio, televisions, posters, and several other visual forms.
Digital forms of advertisement emerged with the rise of the internet. The internet has proved to be a valuable space for business owners to be able to sell their products. There are several ways that this is done. Advertisers can use emails, Facebook posts, Instagram, or even Google. These developments have revolutionized the advertising industry as advertisers can now quickly narrow down to the exact and specific client that one aims. The targeted audience has helped reduce the hassle of only targeting potential customers who can be turned into real deals.
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HOW DOES GOOGLE ADWORDS EXPRESS WORK?
Google Ads is a form of advertising which is done on the internet. Therefore Google Adwords Express is an online advertising platform. The platform was created by Google, which enables advertisers to pay some amount of cash to display the adverts of their products or services on Google pages. Google Adword Express is the new automated Adword. Comparing it to the old Google Adword, Express allows you to publish ads based on keywords quickly. Google Adword Express takes complete control of the activities going on in your account. You only need to do little to fewer things on your own. You just need to set the budget, a product you are advertising, and write an excellent overview of the advert and then publish it.
Google Adword Express is so ideal for any kind of business, whether big or small, that wants to take full advantage of the online market place. Since the online market is still new to most companies, they pretty much need to tap into this kind of space. This optimization can prove to be considerable flexibility in managing your ad account. When some customer types in keywords and the keyword seems relevant to a particular advert, then the advert will be displayed to him. If he/she clicks again on the advert, then a cost per click is charged. There are several advantages and disadvantages of Google Adword Express.
ADVANTAGES OF GOOGLE ADWORD EXPRESS.
The advantages of Google Adword express include:
INCREASE BRAND AWARENESS
One of the significant benefits of Google Adwords Express helps increase your brand awareness. Brand awareness refers to how well and familiar customers are with your business or company. Familiarity is so crucial in that you can continuously make repeated purchases of your services or even goods. It’s the type of mechanism that helps in having new leads to your business. When using Google Adword Express, you can, therefore, easily keep track of your metrics and hence understand the type of strategies to use and boost your sales even more.
IT’S QUICK AND EASY TO SET UP.
Setting up Google Adword Express is pretty easy and fast. You don’t have to go through the hard hassle of trying to figure out what is what. You just need to create a Google Ad account, and from there, you are ready to set it up. The interface is so simple, which is why it so vital. You just need to assign the budget that you need to spend and your target audience. After setting it all, you can then start running the campaign quickly.
CONSISTENTLY MEASURE YOUR PERFORMANCE.
With the Google Adwords Express, you can easily measure the performance of your Ad. It’s so easy to determine how many leads you have been able to generate. If your keyword isn’t making more leads or converting more audiences into customers, you can easily decide to change the keyword and go with a new one. You also don’t have to keep spending extra amounts of cash on adverts that don’t make more profit. Being able to measure your audience physically is what gives Google Adwords Express an edge over the other traditional means of marketing.
CHEAPER COMPARED TO TRADITIONAL FORMS OF ADVERTISING.
When comparing Google AdWords Express to other traditional forms of advertising like radio, television, and billboards, they are cheaper. Common types of advertising are so expensive. You need to invest a lot of money to get your adverts out there to potential customers. This has revolutionized how marketing is being done. The fact that you can now easily monitor where your money is going, and the ability to generate leads back is a plus.
ACCESS TO A WIDE RANGE OF AUDIENCES.
With the development of technology, most people are moving to the digital space. This is a whole new world and space for businesses to thrive. You can access a much larger audience within your area or even beyond that area. With a well-targeted audience, you are, therefore, able to quickly get your business out there to an extensive array of potential customers who can be turned to legit leads.
EXPLORE YOUR MARKET MORE.
Google Adwords Express offers you the flexibility of exploring your business more and expanding it even further. You can quickly determine what the customers like and don’t like about your product or service. The analytics that Google Adwords Express offers you are the overview of how long a visitor did stay on your page or even the details of the new customers. This will give you the ideal information that you will then use to explore your market efficiently and land more customers, which equals more profit.
HELP KEEP AN EYE ON YOUR COMPETITOR.
The other factor that you can leverage with Google Adwords Express is the fact that you can quickly check on your competitor. If people continuously keep searching for some type of service that your competitor offers too and they have an edge with the competition, then that means your business is at risk. You have to keep an eye on what your competitors are doing so that you can do more. If you don’t have this kind of information, your business can have a hard time and even struggle a lot. This is what makes Google Adwords express a thing that stands out in the business world.
NO PRIOR SEO OR PPC KNOWLEDGE.
The most significant advantage of Google Adword Express is that you don’t need to have prior knowledge of SEO or PPC. With Express, it does all the heavy work for you; all you need is just set it upright, and you are ready to roll. You just need to fill the little information about your target audience and the amount of money that you need your advert campaign to run on.
YOU DON’T HAVE TO SEARCH FOR KEYWORDS.
Searching for keywords can sometimes be a lot of work and time-consuming. This is what made traditional Adword a problem to nailing them. With Google Adword Express, you can easily set up because, with Express, all the keywords are done for you.
DISADVANTAGES OF GOOGLE ADWORD EXPRESS.
The disadvantages of Google Adword Express are:
IT TAKES TIME TO UNDERSTAND IT FULLY.
The first campaigns can be hard for you to determine if your business is getting the right amount of attraction it needs to get. You might be spending more amount of cash on Ads, but there aren’t real conversions of customers. Most times, you will need to have set more times to collect more data to be able to make informed decisions regarding your business. Therefore to build a profitable business, you will need to take your time and strategically learn the ins and outs of how the business works, which can take time.
IT CAN BE EXPENSIVE.
Depending on the keyword you are bidding on and the number of advertisers also bidding on that keyword, it can turn out to be expensive. The cost per click can sometimes be so expensive, up to $10. This is what makes Google Adwords Express a disadvantage because if you don’t want to eat up your budget, you will be forced to change the keyword. At times changing keywords can be a disadvantage to you because you may have a different keyword there can be low clicks, which means fewer conversions to your business.
MAY REQUIRE AN EXPERT.
Previously we stated how easy it is to set up an ad campaign. Yes, it’s real, and setting it up is pretty straightforward, but there is some kind of details that are so hard to figure out on your own. This is where an expert now comes to help clear out some of the queries that you might encounter. Your keywords need to be changed sometime. Regularly you will also need to edit and change your campaign, which can be hard for you if you haven’t figured it out well. Therefore this may require you to seek the assistance of an experienced Google Adwords Express expert and, in the long run, be expensive.
IT MAY TAKE TIME BEFORE YOU MAKE RELIABLE CONCLUSIONS.
The other thing about Google Adwords Express is before you can make reliable conclusions on your service or product, you have to wait. Since these campaigns are all about the interactions of your visitors with your adverts, it usually takes some time. You can’t possibly say that you can be able to draw accurate conclusions just after ten days. This slow conversion rate might make you end up spending a lot of money in carrying out campaigns.
YOU DON’T GET THE RIGHT AUDIENCE.
The other thing about Google Adwords Express is that you use the different types of keywords. When running the keywords, you might use broad keywords, which means that these adverts will be displayed to a more general audience. The thing about posting it using a more comprehensive keyword is that you will end attracting an audience that will not be a successful conversion. This will be a disadvantage to your business because you will be wasting money on people who are not interested in your service or products.
NOT IDEAL FOR BIG BUDGETS.
Google Adword Express is not ideal for a big-budget ad (Google’s Smart Campaigns). This type of campaign is only perfect and works efficiently with small budgets. Traditional methods of the campaign now become so perfect when dealing with big budgets. Television, radios, and even billboards are so ideal when you want to reach a bigger audience with bigger budgets.
NOT ENOUGH REPORTS.
Since Google Adword Express tends to perform everything for you, it can be hard to be able to work with the available reports. The details provided are so shallow, and it will be hard for you to make appropriate decisions regarding your business.
KEYWORDS CAN BE HARD TO TRACK.
Tracking keywords in campaigns can, at times, be hectic. Setting up Google Adwords is so easy, but trying to figure out which of the keyword that helped in generating the sale is so hard. You have another load of a job of trying to figure out which exact keyword is so vital in that campaign. If you don’t correctly track your progress with these keywords, you might end up spending a lot more money on wrong keywords will mean your return on investment will be low.
In conclusion, Google Adword Express can be so helpful in setting a proper campaign for your business. You can easily convert leads to potential customers who can keep coming back more. This is a definite way of exposing your brand to a broader audience. Google Adwords Express, therefore, is a way in which you can easily be able to tackle your competition easily. This is also the best way in which you can easily measure your business performance consistently. Though Google Adwords Express, some time can prove to be inaccurate for maybe big budgets, it’s still a better way for the digital era of marketing.