As a tool for distributing the contact details of a company executive, it can’t get simpler than a business card. The amazing thing about them is that despite all the technological advancements that allow people to communicate with each other in an instant, even across the globe, businesses cards remain important, if not more, today. It is rare to find company representatives not carrying a bunch of business cards, even if they are armed with sophisticated internet-connected mobile phones and laptops. A quick look at why business cards are still printed and distributed in hundreds of millions all over the world:
Easy to Share Contact Details
One of the most important reasons for business cards to remain in popular use is that they are handy for quickly and simply sharing contact details. When you represent a company, you would like a prospective customer, vendor, intermediary, or others to be able to contact you, the easiest way of sharing your contact details, including your name, designation, company name, address, phone numbers, email address, website URL, etc. is by giving a business card. These cards, usually in a standard size, are convenient for people to store and use quickly. Even when you have a mobile phone or a computer, you will need the other person’s phone number or email address to send the relevant details. A business card is self-contained in all respects and does not need anything more to be shared.
Makes the All-Important First Impression Quickly
For a business to succeed, it must ensure that it grabs customer attention quickly, makes a favorable impression, and ensures customers remember it. With the average person’s attention span extremely limited due to the many distractions and information overload, the first impression must be good. With an attractively designed business card, you can make a favorable first impression of yourself and your business. Considering that your card will be among many competing for attention, it is important to get it professionally designed and printed with brand colors. Ensure that the company logo and other information are prominent when you order business cards.
Personalizes the Information Exchange
Across most cultures, the exchange of company contact information is not only a matter of sharing contact details but also a ritual accompanied by handshakes, smiles, bowing, and other forms of greeting each other and expressing thanks. Typically, the business cards are exchanged when two or more people meet for the first time and would like to connect. The small niceties and ceremonies of sharing the business cards in a warm and friendly manner help to build more positive relationships. As vital as the personal connection is, you must ensure that the card reflects your professionalism with the top-class design, printing, and material. According to a Huffington Post report, giving business cards is best for spreading your brand awareness.
Even in today’s largely virtual world business cards have remained important for many reasons. They are not only easy to share, are ideal for making a good first impression, and lend a personalized touch to a business transaction. Designed and printed right, business cards play an important role in reinforcing the brand image and conveying your professional attitude. Top Reasons Why Businesses Cards Remain Important Despite Advancements in Technology.