Michael Kors has announced Wonderlust Scavenger Hunt only for New-York City for the promotion of its new perfume. He teamed up with Gigi Hadid to bring an “Experiential treasure hunt” for the consumers.
The hunt starts today and it invites consumer to come and become a part of it. Michael Kors’s Rockefeller Center store in New York is the location for this hunt. Participants will get an experience map to navigate interactive stops. This map includes an in-store photobooth, a scent bar, and a shellphone. Participants will go there and pick their favorite products and add them into cart. Some products of that hunt will help them win prizes like free fragrance samples, towels and beach bags.
This Fragrance experience has started today , so if you are in New York, you can go and take part in this hunt. It is really exciting to try your luck and win some gifts.
Gigi Hadid said, “Michael Kors Wonderlust is a vacation in a bottle. The fragrance is an escape—a little luxury that takes you away.”
This special hunt come just after ad campaign featured supermodel Gigi Hadid who is happy to become a new face of Michael Kors Wonderlust perfume at the start of this month. In that campaign , Gigi float over the beach water in a Paradise like place and share her escape from world experience.
Gigi has her own special routine when it comes to using perfumes. “I love to wear it on my neck and my wrists, and sometimes in my hair,” she said. “The scent is like an escape—a little luxury that takes you away. I love the floral notes and the versatility; it goes from a day at the beach to a night out with friends.”
So, would you like to participate in this Michael Kors Treasure hunt in New-York City?