When you have a mind-blowing business idea, the only thing you need is to sell it to your targeted audience. It is what a business’s marketing function intends to do. Marketing professionals build a marketing campaign that aims to project your product or service favorably to your audience. There are several different techniques that marketing professionals put to use. And one effective and all-time-famous strategy is to generate lead magnet!
WHAT IS LEAD GENERATION?
In simple terms, lead generation involves offering your website landers a freebie in return for their email address or contact information. Later on, you use this list to convert these leads into sales through email marketing or other promotions. Lead magnets have been a part of the marketing world for years and have proven their worth in generating business. However, merely offering your potential consumers with something free does not guarantee sales. Your lead magnets need to follow a particular strategy and a few specifics to become successful. We discuss these below in detail.
WHAT CRITERIA SHOULD A LEAD MAGNET FOLLOW?
Lead magnets should follow specific criteria for them to prove useful. Not every freebie is bound to create leads. You need to ensure that you target a certain mindset to entice users enough to opt for the offer and, in return, give you their contact details. Here we have created a list of features for you to remember when building lead magnets for your webpage. Your lead magnet should have a super-specific motive. It should deliver instant gratification and revolve around what your business offers or your unique value proposition. It should be easily understandable and not too complicated.
WHAT ARE SOME OF THE MOST EFFECTIVE LEAD MAGNET IDEAS?
Businesses have been utilizing lead magnets for their advantage for years. We are all aware of a similar pop-up we often encounter when we land a webpage. It offers us to subscribe to our email address and gain a 5% discount at checkout or get a free tutorial on taking professional photographs. It is a lead magnet.
Marketing professionals may use various lead magnets depending on what the consumers expect from you and what suits your business model the most. For example, offering a free webinar about starting your own business on a shoe seller’s website may not prove as productive. Likewise, offering free event tickets to a book exhibition on a book retailer’s website is an appropriate lead magnet.
Below are the most effective lead magnets that you can use for a successful content marketing campaign:
A boring lead magnet will never entice your consumers enough. In the case of a magnet to work effectively, it needs to offer something exciting and unique. People often have very minute attention spans, and they may become speculative towards reading through an ebook. Ebooks usually are lengthy, and your viewers may pass the offer. If you fail to provide them a very tempting offer, they will ignore your lead. Therefore offer some valuable content, something they will not find anywhere else. Some ebook ideas may include offering specific unique recipes if you are a renowned chef or some selective management tips if you own a financial consultancy business.
- RESOURCE LISTS
Providing your webpage users with a list of resources combined in one spot will give them a fruitful incentive. We all love to save time and get our work done as soon as possible. If you can provide knowledgeable resource lists with exceptional information, your viewers may get lured into giving in. Resource lists are a great way to provide users with all the good stuff in one place.
For someone who loves home décor or is into arts and crafts, printable items are a must-have! Such people love hoarding cute stuff that can prove helpful in their next DIY projects. Some examples can include providing free printable spice jar labels or printable greeting card templates. Printable items are easy to use since you only need to print, glue, and stick them! Therefore, providing such viewers with an incentive of downloading free printable tags or labels in return for their email may prove useful.
- GATED CONTENT
Such type of lead magnet is impressive since it provides a glimpse of what the consumers can expect. If your content is topnotch and you are offering something your viewers cannot find elsewhere, then gated content is the technique for you! You can choose to hide half of the content under a pop-up where they will have to punch in their email address and information. After providing their details, the users will receive the viewership rights for the entire content.
Tutorials are videos that teach you how to do a specific thing. Videos are proven more effective compared to readable content since they are more interactive. People more commonly prefer going through a short video than reading a lengthy passage of words. So, for example, you own a fashion and style blog. One way to design your lead is to provide your viewers with a tutorial on making five trendiest hair updos.
Webinars or web seminars are workshops, lectures, or video presentations that focus on providing some value to the viewers. They aim to deliver high-quality content and often target an audience looking to invest time in brushing up specific skills. Moreover, they are usually one-off events that play with the individual’s fear of missing out. So, to quote an example, a free webinar lead magnet could offer a three-day workshop on designing an attractive and budget-friendly website.
- COUPONS AND VOUCHERS
Free coupons and vouchers are among the most utilized lead magnet categories to date. They are easy to offer, and people love to save money! You could offer coupons for your own business or affiliate yourself with other brands. You could provide your users with a 10% discount coupon to shop at a specific makeup outlet if they signup on your webpage.
Devising lead magnets is a comprehensive process. You do not choose a few freebies to offer and consider them as lead magnets. You need to assess the content your users are looking for and the offers that will tempt them enough to avail of an option. Slight lack of analysis may result in your lead magnet falling off the target and failing to produce leads.