Kylie Jenner is one of the youngster self-made billionaires. This reality star is a kind of Instagram influencer who has millions of followers all over the world. Her cosmetic brand is already a hit, and she works for a famous reality TV franchise and does some product endorsement. However, it seems that nothing is more for her. Therefore she planned to launch a baby lifestyle brand soon. Let’s get some info.
Kylie filed for trademarks under the U.S. Patent and Trademark Office for “Kylie Baby” and “Kylie Baby by Kylie Jenner.” These trademarks are filled under a range of baby lifestyle categories such as clothing, diapers, food, home furnishing, hair, skincare, shoes, and many others.
No doubt, Kylie is going to tap on a very competitive market which has strict safety standards, rules, and regulations. A little mistake from her side will have much pressure just because she is a social media influencer. Her followers have high expectations for her.
However, she took the right decision as most of her massive fan based related to millennial. So, she is going to get the attention of new mothers every year, perhaps through her baby brand.
“There is no doubt that Kylie is well poised to build a successful baby brand. She has already proven with Kylie Cosmetics that she possesses the business acumen to create a brand, be the face of that brand and, most importantly, have the marketing savviness to understand how to market that brand to her massive social following,” said Stacy Jones, CEO of Los Angeles-based Hollywood Branded.“If there is a category that appeals to female millennials who are obsessed with trendsetters and who live on social media, then she likely will succeed.”
As you all know, Kylie ranked on number-seven when it comes to the most followed influencer on Instagram with more than 136 million followers. According to social media analytics firm D’Marie Analytics, each post of her account has an ad value of more than $1 million each.
Last year, she gave birth to a baby-girl Stormi- When she introduced her little girl to the world that this photo became the second-most favorite photo on Instagram with more than 19 million likes. These likes made it clear that her followers are very interested in her mother role.
So, if she is going to launch a baby brand after having a cute little girl in her lap, then it is the right decision from her side. She could grab the attention of millions of mothers with just one post. What do you think about her new brand?