You might be wondering what the future holds when it comes to mobile marketing trends. The good news is that you don’t have to speculate anymore. We’ve compiled a list of the top 10 mobile marketing trends for 2022, so you can get an early start on your digital strategy. Without further ado, here are our predictions for the future of mobile marketing.
1) Implement eCommerce Deep Linking
On-the-go customers are an ideal target for eCommerce because they’re likely in a purchasing mood while they’re away from their devices. If you’re not leveraging a mobile app deep link strategy, you’re missing out on a prime opportunity to sell while your prospects are mobile.
2) Develop Mobile Apps
As mobile marketing becomes more popular, consumers will expect brands to have mobile apps. This is especially true if they’re offering a service. Unfortunately, building a native app for each platform can be costly and time-consuming.
3) Leverage AI
Artificial intelligence is becoming more and more ubiquitous, and its functionality will only continue to improve. By leveraging AI in your mobile marketing campaigns, you can get real-time insights into your audience’s behavior.
4) Drive Engagement by App Personalization
Personalization is one of the most effective strategies for increasing mobile app engagement rates. And with personalization, all roads lead back to deep links and marketing by SMS such as AppsFlyer. Use these tools to drive customer engagement and boost your ROI.
5) Improve User Experience via Chatbots
Chatbots are making headlines as one of 2021’s hottest mobile marketing trends. Brands can better engage customers by using chatbots by providing quick answers to common questions. However, it’s important to understand that bots can negatively impact customer experience and conversion rates if done incorrectly.
6) Harness Mobile Advertising Tools
Harnessing mobile advertising tools can be an effective and inexpensive way of marketing your business. Mobile app deep links are one of ten mobile marketing trends predicted to excel by 2022.
7) Invest in Customer Data
The easiest way to start investing in customer data is by building and maintaining a consistent customer database that you can use for sending SMS marketing campaigns. You’ll also want to invest in new technologies that enable marketers to build deep links into mobile apps so you can capture more app usage data too.
8) Experiment with Augmented Reality and VR
Augmented reality and virtual reality are gaining popularity and are a great way to get consumers interested in your brand. As per the experts at Podium, “Local businesses need new ways to contact customers in a way that’s personal and provides real value to them.” You should create immersive experiences that connect with audiences on an emotional level using AR or VR, and look for innovative ways to leverage these technologies when marketing mobile apps.
9) Share Promotional Videos on Mobile Devices
If you’re sharing your promotional videos with friends and family, it makes sense to share them on their mobile devices as well. A smartphone might be someone’s primary internet-accessing device for a year or two. Video Content Marketing is an excellent way to convey information quickly and easily. Creating video content should be a priority if you want to spread helpful information or a message about your product/service as effectively as possible.
10) Blockchain Phones
More blockchain-enabled phones will be available in 2022 than there are today, giving customers an easier way to transact with digital currencies. We’re already seeing Bitmain’s plan to launch a phone and Sirin Labs’ Finney device (slated for release later this year). Still, We expect more companies like HTC and TCL (the makers of Alcatel) to explore launching their own cryptocurrencies-friendly phones soon. So if you want your company on board, start planning now.
Mobile marketing in 2022 will be more successful than traditional marketing channels since smartphones are omnipresent and wireless service is affordable and plentiful. It won’t replace every other channel, but it will be an essential part of almost every business’s strategy.