Are you looking forward to attracting the Facebook custom audience? Then you have come to the right place, as this blog will be giving you valuable and quality tips on how to improve the target audience.
It is estimated that Facebook has 1.47 billion active users every day, in other words, it has a huge probable audience for the advertisers. So when you advertise your ad on Facebook, you need to target the existing customers. They are the high elucidated groups who have a good relationship and communication with your business like those who have visited the website earlier, past customers, or those who have your app installed. This relationship is the foundation for a custom audience. They are the retargeting or remarketing audiences.
The supreme part about the custom audience is that they can be shown as lookalike audiences, followers, fans and those who share main features with the existing fans and customers.
There are many types of custom audiences such as the
Custom Audience from the Custom Lists
The lists of the customer allows you to see the existing relationship you maintain with your customer. This cannot be linked through Facebook pixel or Facebook engagement. For instance, there may be people who have shown interest in your business, but Facebook will not have any knowledge unless you upload the list. Once you are done with the uploading, the process called `hashing’ is done by Facebook, to keep their data personal while at the same time allow finding similar matches with the profile of the user.
Custom Audience from your Website
Once your website has an addition of Facebook Pixel, it starts to link and match the website visitors with their Facebook profiles. This information can be used to target all the visitors who visit the website or can also remarket to those who have visited a specific page or product. The timeframe can also be set as to target only your recent visitors.
Custom Audience from your Mobile App
Once you are done with registration of your app and setting up SDK on the Facebook for Developers Site, the list of the custom audience who have communicated with your app can be created. This will prove to be a great place for the engagement campaigns as you would be targeting people who have installed your app.
Engagement Custom Audience
This Engagement Custom Audience gives you the freedom to attract and target those people who have interacted earlier with your brand either on Instagram or Facebook.
Remarketing Custom Audience
Remarketing is the best strategy to date. It is a productive way to remind the customer about their interested product or those who have deserted in the cart, inspiring and motivating them to make the final decision to purchase.
Event Custom Audience
The Event Custom Audience is those people who are targeted when they respond or plan for an event. But this would work, only if it has emerged from your business page. When you target customers on Facebook, everything should be done from your business page to gain attention and attraction.
Use Facebook Ad types Effectively
The Facebook Ad should be used effectively when you are trying to grab attention from your Custom Audience. It would be presented in front of a large number of people, so make sure to use it smartly and innovatively. It will also attract new customers and lengthen your custom audience list.
Test and tweak your ads
Out of many ways, engaging with your customer is the finest way. One must always make sure to communicate and have a maximum engagement to build a strong connection with your custom audience.