Advertising copy shouldn’t be taken for granted. Having the right copy can help you sell your product.
Here, we’ll take look at a few things to keep in mind to write a killer Facebook ad copy.
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Match Your Image to Your Words
It goes without saying that your image and your words should match, so it’s super important to have a good copy with your images.
Your images and words should work together to tell your story. While your text doesn’t need to describe your images, it should tell the story of your brand/advertisement.
Know Your Audience
The key in advertising is knowing your audience. In the case of writing text, don’t be afraid to change up the wording for different audiences.
Remember, there is a huge gap between someone who is in their 20s versus someone in their 40s. Each of these demographics responds to something different, so don’t be scared to write different copy for each group.
As an example, someone in their 20s might be more interested in a product’s trendiness versus its usefulness, as an older audience might.
Use the Same Tone
It should go without saying that your brand should have a voice. When writing for Facebook advertising copy, remember your brand and your brand’s voice.
Using the same tone across all advertisements will help with brand recognition and help your audience really understand and identify with your brand.
Have a Call to Action
Sometimes, an audience needs a little prompt to help them along. That’s where a call to action comes in.
Don’t be afraid to suggest that your audience “Click for more details.” Also, add some urgency to your copy. “Act now” or “on sale for 24 hours only” creates some urgency that could make your audience think they’ll miss something if they don’t interact with your advertisement right away.
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Test Your Copy With Facebook’s Ad Relevance Score
Remember that you can always test your copy and advertisements in a small test run on Facebook.
Facebook advertising offers the ability to see how your advertisements hold up with your selected targeted audience by using the Facebook Ad Relevance Score.
Facebook states that the “Relevance score is calculated based on the positive and negative feedback we expect an ad to receive from its target audience.” The company itself gives a great tutorial on all things relevance score.
These are just a few of the ways you can create awesome copy for your Facebook advertisements using a Facebook ad agency.
If you’re looking for more tips, Facebook Business offers an ad copy cheat sheet.
While this particular version is from 2015, it still provides the basic principles for writing killer copy in your advertisements.