Top 7 Trending Custom App Developments in 2020

Custom App Developments

Despite the slowdown in global economic growth, the custom software development industry has maintained a relatively optimistic growth. Global IT spending on enterprise software is forecasted to reach $503 billion in 2020. This emphasizes the importance of software in modern businesses and organizations.

The app development industry is evolving at a rapid pace. New digital technologies, changing consumer needs, and market dynamics drive innovations.

To stay competitive, it is important to keep up-to-date with the latest market trends. These ever-changing trends create new challenges in custom app development. To satisfy the demand of consumers for smart and innovative solutions, you must stay up-to-date with emerging tech trends. says Slava Vaniukov, expert and CEO of Softermii.

Below are the latest trends in custom app development that will be in demand this year.

Internet of Things (IoT)

Internet of Things (IoT) is an emerging trend that can greatly affect custom app development. Aside from wearable technology which has a user penetration rate of 5.9%, other equipment, instruments, and items are being equipped with data gathering capabilities. Home appliances, living rooms, cars, roads, heavy machinery – almost everything is becoming part of the IoT ecosystem. Custom app developers are exploring ways to incorporate and leverage IoT in their software solutions. One way to achieve this is through edge computing.

Edge computing utilizes interconnected micro data centers to process data within the device’s radius or at the “edge” of the network. This saves money and time from coursing all data towards the centralized data center. End-users benefit from real-time data analytics, optimum efficiency, and increased availability, even in areas where there is limited connectivity. This technology will have a major impact on custom software development.

Mixed Reality

Mixed reality refers to Augmented Reality (AR) and Virtual Reality (VR). In recent years, we’ve seen the entertainment and gaming industry incorporate mixed reality in their software applications. The military and retail sectors are increasingly utilizing VR in their applications. One example is Wal-Mart’s use of VR for employee training and simulations. There are also Custom Off-The-Shelf Software (COTS) that utilize VR for 3D design and collaboration.

Meanwhile, AR has shown remarkable use in mobile apps and continues to drive innovation. Retail stores are incorporating AR to their mobile shopping apps. According to tech experts at Entrance Consulting, custom software developers are expected to utilize AR as more companies expand their market base.


The bane of digital technology, cyber attacks continue to plague the cyberspace. Software solutions hold critical information about users and businesses, such as financial records, bank transactions, personal information, business data, and other classified information.

To protect data from malicious attacks, it is vital for custom software developers to focus on cybersecurity in all their IT solutions. Newer and better cybersecurity technologies are developed for tailor-made applications.

Artificial Intelligence (AI)

One of the major tech trends in recent years, AI refers to the use of machines to imitate advanced cognitive functions. AI technology is increasingly used in planning, designing, computing, and problem-solving. While this trend has been around for quite some time, we have yet to fully utilize it. It still has a lot of unexplored potential.

Custom apps now use AI-powered bots in performing repetitive tasks such as data collection, data management, customer support, etc. As businesses endeavor to become fully automated, we can expect AI technology to be incorporated in future custom applications.

Customer-centric approach

In a highly competitive market, businesses need to address the demands and expectations of consumers. We can expect a customer-centric approach in custom app design and development this 2020. Developers utilize Big Data analytics to get a comprehensive and accurate idea about the needs of customers. It can also guide you in planning effective strategies to increase your consumer base and revenues.

Custom software developers should put customers at the core of the development process. Taking data-driven decisions can ensure that you meet their present requirements.

Outsourcing software development

Outsourcing remains a huge trend. Globally, the IT outsourcing market is expected to grow at 4.2% CAGR in 2020. Businesses, regardless of size, are delegating their software development needs to third-party contractors. This is because of the numerous benefits of this service delivery model, like cost-efficiency, convenience, faster app development, and access to talent.

Likewise, custom software applications driven by AI technology and the cloud are also transforming how apps are developed. Providers that utilize this technology are poised to lead the market.

Progressive Web Applications (PWAs)

Probably the best software development trend to date, Progressive Web Application leverages the best of web and mobile apps, thus providing advanced capabilities and functionalities to IT solutions. PWAs are hybrid apps that possess the features of mobile apps but work like traditional apps. These apps are easier and simpler to build, deploy, and maintain. It also ensures a seamless and better user experience, and optimum cross-platform compatibility. Compared to traditional apps, PWAs offer increased user engagement and higher conversion.

Considering the numerous benefits of PWA, this trend is being adopted in various industries such as healthcare, retail, banking, and media.


Many emerging technologies are affecting custom app development. Developers are expected to utilize these advancements to build future-proof applications.

Meanwhile, business owners must be aware of these new trends to capitalize on their benefits and drive innovation in their organization. Keeping pace with the ever-changing business and tech landscape is necessary to stay competitive. When looking for a custom app developer, explore the possibility of utilizing these trends into your custom application.



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