People are now more gaga about Black Friday, once they used to be for Christmas.
ShopperTrack presented a report saying that November. 23 is going to be the busiest day for customers, retailers, and buyers since it will kick off the holiday season.
The company collected data traffic history exhibiting that Sunday prior to Thanksgiving initiates the buying activity which continues to be in motion all over the Black Friday weekend.
“As our 2017 Black Friday Report noted, last year’s Black Friday weekend backed up our prediction from the previous year that 2016 would signal a year-over-year shopper visitor improvement. There’s no evidence that 2018 will be any different as we expect the upward trend to continue. In fact, Black Friday sees nearly one and a half times more shopper traffic than the second busiest day, Super Saturday, so it is no surprise that it tops our list again this year.” – Brian Field, Senior Director of Retail Consulting Practice, ShopperTrak
Apart from Black Friday, the below dates account for closely 45% of all purchaser traffic for this 2018’s holiday season:
- 1 – The first Saturday in December
- 8 – The second Saturday in December
- 15 – The third Saturday in December
- 21 – The Friday before Christmas
- 22 – Super Saturday
- 23 – The Sunday before Christmas
- 24 – The Saturday after Thanksgiving
- 26 – The day after Christmas
- 29 – The Saturday after Christmas
Retailers, get ready for profitable weekends
ShopperTrak revealed that most probably all Saturdays in December, particularly the one before Christmas, to be the busiest, as it scrambles for last-minute presents.
Likewise, the time that is 2 pm to 4 pm during the weekends will view buyers competing to grab the hottest products first.
ShopperTrak conveyed that it’s significant align the scheduling of retailers not only with the busiest days but also “properly matches with these afternoon hours.”
What’s your plan for the busiest day of 2018? Share with us in the comments below also read Black Friday shopping tips..