10 SEO Best Practices for E-Commerce Websites

In today’s digital age, e-commerce businesses are booming. With the comfort of online shopping, more and more people are turning to the web to make their purchases. However, with so many e-commerce websites out there, it is not easy to stand out and attract customers to your site.

Here’s where SEO — search engine optimisation — comes in.

By following best practices for SEO, you can improve your website’s visibility in search engine results pages (SERPs) and drive more traffic to your site.

In this article, we will discuss some of the best practices that professionals of SEO in Wollongong use for e-commerce websites.

1. Conduct Keyword Research

Keyword research is a crucial step in any SEO strategy, and it is particularly important for e-commerce websites.

By identifying the keywords and phrases your target audience is searching for, you can optimise your website’s content to match their search queries better.

If you have a dedicated team of SEO in Melbourne , they will do the keyword research for you. But if you are on your own, start with tools like Google’s Keyword Planner or SEMrush to research relevant keywords and phrases.

Look for keywords with high search volume but low competition, and include them in your website’s product descriptions, meta tags, and URLs.

2. Optimise Your Product Pages

Your product pages are the most important part of your e-commerce website, and they should be optimised for both search engines and user experience.

Steps to optimise your product pages:

Add relevant keywords in your product descriptions and titles.

Use high-quality visuals, both images and videos, to showcase your products.

Include customer reviews and ratings to improve your website’s credibility and trustworthiness.

3. Use Descriptive URLs

The URLs for your product pages should be descriptive and easy to read. Avoid using long strings of numbers or random characters, as these can be difficult for both users and search engines to understand.

Instead, use a clear and concise format that includes relevant keywords that accurately describe the page's content.

4. Implement a Site Structure

A well-organised site structure improves both user experience and SEO. Use categories and subcategories to organise your products, and ensure your website’s navigation is easy to use and intuitive.

This can help to improve your website’s crawlability, which is important for search engines to index your pages.

5. Include Internal Links

Internal linking is an important SEO tactic to improve your website’s visibility in search results. Use internal links to connect your product pages to other relevant pages on your website, such as category pages or blog posts.

Doing this can help improve the flow of link equity throughout your website, enhancing your website’s overall authority and ranking potential.

6. Optimise Your Site for Mobile

Mobile optimisation is no longer optional — it has become a necessity. With more and more people using their mobile devices to browse the internet, your e-commerce website needs to be optimised for mobile users.

Make sure that your website is responsive and that it looks good on various different screen sizes. It can help improve user experience and your website’s visibility in mobile search results.

7. Use Schema Markup

Schema markup is a structured data type that helps search engines understand a website’s content. By implementing schema markup on your product pages, you can provide search engines with more detailed product information, such as price, availability, and reviews.

This helps improve your website’s visibility in search results and can also improve the click-through rate (CTR) of your search listings.

8. Build Backlinks

Backlinks are an important factor in SEO; they can help to improve your website’s authority and ranking potential.

To build backlinks to your e-commerce website, consider reaching out to industry influencers or bloggers in your niche and ask them to link back to your website in their content. You can also guest post on other relevant websites and include a link back to your website in your author bio.

However, note that building high-quality backlinks takes time and effort, but it can pay off in the long run in two ways.

Improving your website’s search engine visibility;

Driving more traffic to your site.

9 Monitor Your Analytics

Regularly monitoring your website’s analytics is important for understanding how your SEO efforts impact your website’s performance.

Use tools like Google Analytics to monitor metrics like web traffic, conversion, and bounce rates. By analysing this data, you can identify areas to improve your website’s SEO and user experience.

10. Stay Up-to-Date with SEO Trends

SEO is an ever-changing field, and staying up-to-date with the latest trends and best practices is important. Follow industry blogs and websites to stay informed about new developments in SEO, and be willing to adapt your strategy as needed.

However, you do not have to worry about it if you have an SEO company in Sydney. Thus, consider hiring one if you have not already. It ensures that your e-commerce website stays competitive in search engine rankings and continues to attract and convert customers.

Final Thoughts

SEO is an essential part of any e-commerce website’s marketing strategy. By following these 10 best practices, you can improve your website’s visibility in search engine results pages, drive more traffic, and ultimately increase your sales and revenue.

With a strong SEO strategy, your e-commerce website can stand out in a crowded online marketplace and succeed in the long run. However, SEO is not a one-time task or something you can do alone.

Unless you are an SEO professional, you will need some help. Hire a reliable SEO company in Sydney to ensure your website brings the best results for your business.

Make My Website is an excellent SEO partner to consider. With their experts’ deep understanding of SEO, your e-commerce business will surely succeed.