If you have ever tried to learn blogging or performed any task regarding search engine optimization, then you would know the importance of keywords.
Go through any checklist or tutorials on the web and everywhere you will find out that they greatly emphasize the correct use of keywords.
Although everyone gets a sense of keyword’s significance what they fail to understand is its effective usage.
Through this post, we tell you the best practices which you can follow to make the most out of keywords to make your website successful.
The tips that we mention further in this post will help you drive better traffic on your site and serve as a guide to beginners who want to learn blogging.
Table of Contents
1. Think Like a Customer
You must put yourself in your customers’/ readers’ shoes to be able to generate views on your website.
Nobody knows your business and customers better than you, so make sure to use the right keywords that you think people will search to land on your page.
It would help if you had an intuitive idea for these keywords and by using them you will be able to utilize different tools to find better keywords.
For instance, if you are selling iPhone cases, then you must have an intuitive idea that your customers are going to search ‘best iPhone cases Amazon.’
By using this keyword in tools like Google Keyword Planner, you will be able to generate more of them. With the help of intuitive keywords and different SEO tools such as Keywords Everywhere extension, all you must is to perform searches and get the data on search volumes, CPC, and competition on those keywords.
Additionally, make your content pleasing to readers’ eyes, add value to the information you provide, ensure better loading times of your website with services like Siteground hosting.
2. Target Long-Tail Keywords
Sometimes we might get carried away and end up choosing small keywords that are generic but are searched in large volumes.
Although various keyword tools would rank them high, they are of no use as websites with higher credibility; mostly dictionaries and Wikipedia, rank high for these words on search engines.
One or two words as keywords for your posts is a big NO!
So, instead of using keywords like ‘best headphones,’ you must go for– ‘best headphones under 100 USD.’
Such keywords are called long-tails which give more chances to your website to rank higher.
3. Do Not Overuse Keywords
Another crucial point to keep in mind to use keywords effectively is not to overuse them. It is generally a good idea to keep a reasonable keyword count and optimize your content around those words.
So, make sure to stick to a lower number and instead create more posts on your website for other keywords.
Although there is no end to the number of times you can use a keyword, but try to keep it natural in your posts, without stuffing them.
Newbie bloggers often spam their articles with keywords which although does work to an extent, but it will never take your post amongst the top. You must understand that Google also considers related words and phrases to rate them.
For example, if your keywords are ‘top music apps’ then proceeding or preceding words like ‘on Play Store’ or ‘ad-free’ would work as words relevant to those. In this case, one could also use ‘top music players’ which could work as a synonym.
Doing this will not only help you avoid stuffing keywords, but also improve your post’s ranking.
4. Maintain the Right Keywords Density
One of the first things that you will be told when you learn blogging is to maintain the right keywords density. While there is no perfect number for keywords density, it is believed that a percentage of 1-3% works just about okay.
You will not require to push in an excessive amount of keywords to reach this percentage, and it will be easy for you to achieve it.
Tools, such as the Yoast Plugin, can help you maintain the right density by regularly checking on your content quality.
5. Do Not Miss Out on Quality of Content
You will undoubtedly find numerous keywords to use on your website, but you must make sure that the wrong choice of keywords does not ruin the quality of your content.
You may use impressive WordPress themes or efficient Siteground hosting to make your blog successful, but readability and quality of your content is something you cannot afford to bring down.
Choose topics that go well with your chosen keywords and don’t make them look forced-upon.
Using sports topics while targeting keywords related to selling fitness equipment will allow you to write better quality posts instead of choosing random topics and spamming keywords in them.
6. Use Keywords in the Right Spots
By using the previous tip of Keywords density, you are sure to use them in the right numbers, but there are some parts of a post that have more chances of being read by your readers than any other.
You can use various plugins which continually track and inform you whether you are using your keywords in the right manner or not.
Using the main keywords of your post in the title and subheadings can immensely improve the ranking of your website.
It is also a good idea to put keywords in the first paragraph of your article. Doing this will not only get you a better SEO ranking but also let your readers see right-away that the word that they searched for and continue with the post.
By putting these tips into effect, your website is sure to become successful. Are you going to use them? Let us know in the comments how these tips turn out for you. We would love to hear from you.