Moms who ditch their regular jobs in favor of starting a blogging business, e-commerce business, freelancing, or providing great endpoint protection don’t understand what it really takes to be successful. While making a million dollars from a small business is an admirable goal, do you know what it really takes to get to that point? The reason why most small businesses fail is that some of these moms can’t handle a work-life balance. Here are five tips to keep in mind for successfully running a business as a mom.
Your brand is an extension of yourself, no matter how small or big it is. One core aspect of your success is how others perceive your brand, and what they think about doing business doing with you. All of the running parts of your business, from the back office to customer service, should respect your morals and values. People love doing business with people they know and trust.
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Authenticity is the key to a successful business. Be yourself instead of faking it or trying to be someone else. Your customers are smart and will know when you’re faking it. Once you find something that works for you and your target audience, you should come off as authentic as possible.
If you want to build your brand persona to best represent your company, then humanize your business as much as possible.
Do What You Love
What’s just as important is authenticity is doing what you love. If you want to be a stay-at-home mom and run a successful business, then you need to listen to what your inner voice is telling you to do. Most moms feel that starting and running a business is much too challenging, so they don’t follow through with it. You have to feel that your business is worth it because you enjoy what you do.
Your job won’t feel like a job when you love what you do. That doesn’t mean it’s going to be rainbows and kittens all the time, but it can help you build a successful business. Being a business owner means you won’t work the same hours that other professionals do. It’ll be much harder to balance your days if you don’t enjoy what you do.
Make Time For Yourself
When you’re starting a business and caring for a family, it can be easy to not focus on yourself. Everyone needs regular relaxation. Reserve one day each week where you don’t answer e-mails or the phone. You shouldn’t do any work. Don’t think about work or worry about it.
You can’t take care of your business and your family if you don’t take care of yourself first. You should follow a healthy diet and exercise regimen. In addition, a regular exercise routine is important for maintaining your energy levels. Make time to workout each morning before the kids wake up or during lunch so you have enough energy to get through the day.
Focus on Serving, Not Selling
It’s more important than ever to learn the techniques that will allow you to earn your customer’s trust and increase sales. Identify your target audience’s concerns, desires, issues, and problems to create and position your products and services as the best solutions. The more you can relate and engage with them through copywriting techniques, the more they’ll realize you have the solution to their problems.
It’s not about the money. As a business owner, your focus should be on serving your customers. Focus on demonstrating the benefits of your products and services.
Don’t Forget to Delegate
Don’t be afraid to ask for help. You may have delegated tasks at your old job, but you may want to run your small business all by yourself. If you live with a spouse or significant other, ask them how you can divide household chores and child-caring needs. Check in on each other to see who has the most appointments or events on your calendar, so you can help each other out.
If you don’t have a spouse or significant other, then consider outsourcing your household chores. Outsource as many of your errands and chores as possible so you can focus on your family or other activities that you enjoy.
In addition, you can automate tasks with great endpoint protection that will encrypt and protect all of your information.